As a leading manufacturer of energy efficient windows, Andersen Corporation also realizes the importance of education in understanding the important role windows play in efficient, sustainable building design. With various news stories covering issues of climate change, fuel costs and the economy, there is a heightened awareness of energy use and efficiency. To the environmental and building community, these are familiar topics. However, the opportunity to reach a broader consumer audience still remains.
For this reason Andersen Corporation has partnered with “how-to” video maker MonkeySee.com. Pictured here is Brian Gunderson, Corporate Customer Satisfaction manager at Andersen.
Brian Gunderson, Corporate Customer Satisfaction manager at Andersen Corporation - on set with MonkeySee
Brian stars in four short videos, each averaging a few minutes in length. Topics include energy efficiency, assessing existing window performance, installation of conversion kits and the often misunderstand performance measurements of solar heat gain coefficient (SHGC) and U-Factor.
As the Internet continues to grow as a popular source of information, “how-to” videos, offered by professionals, reach a large audience of do-it-yourselfers. It’s not enough to simply design and manufacture energy efficient windows. Understanding customer needs and continually adapting to meet those needs is what keeps companies in business. These how-to videos are intended to help promote further understanding among consumers. Education and customer service coupled with innovation has kept Andersen a leader in energy efficiency for over a century.
